Smarty™ launches industry-first US Secondary Address Data to boost operations and revenue for businesses

OREM, UT, July 16, 2024 — Smarty, the address data intelligence leader, announces today the launch of US Secondary Address Data, a new address enrichment API product that seamlessly integrates into an organization's existing systems. Smarty’s US Secondary Address Data provides the exact number of units within a building, such as a business complex and apartment building, including the complete and verified secondary addresses. This functionality is crucial for any organization looking to further market research efforts, create go-to-market plans, boost marketing effectiveness, enhance customer relations, and ensure regulatory compliance. 

This cloud-based tool is the only secondary address API accessible solution available on the market today. With 56 million+ standardized and verified secondary address components in Smarty’s database, organizations will unlock more information to create customized marketing strategies. Maximizing market assessment capabilities, US Secondary Address Data enhances how organizations catch those elusive secondary address data points such as suite numbers, apartment numbers, and more, improving operations and increasing revenue. 

“Deciding how to implement address enrichment tools into your organization can be a critical part of understanding customers, finding new customers, and understanding risk,” said Berkley Charlton, VP of Product Management. ”Analyzing where you are in the process and finding those missing components is the first step. Finding a provider who gives those missing components to you in a way that makes sense for your organization is the next.”

Integrating Smarty's US Secondary Address Data product will also eliminate the need for extensive research into subunit or suite numbers, providing instant and accurate address details. Numerous industries will benefit from this new API accessible product, including:

• Telecommunications: Organizations can use Smarty’s secondary address data to get a more complete picture of the surrounding population, greatly aiding in network planning efforts. 
• Real Estate: Professionals can use Smarty’s secondary address data to more easily identify renters looking for home ownership, improving marketing efforts and boosting revenue.
• Insurance and Reinsurance: Providers can use Smarty’s secondary address data to better assess risk and write more accurate policies. For example, units or suites in a high-rise complex are far riskier to insure than those in a duplex.  

“We want to emphasize the cost of NOT using secondary address data enrichment tools,” said Jonathan Oliver, founder and CEO of Smarty. “There are a number of untapped opportunities hiding within secondary address data. We’re giving you the key to unlock that information, changing how your organization identifies new business opportunities and ensuring that insufficient address data won’t be a problem that sinks your ship.” 

To learn more about Smarty’s new US Secondary Address Data product and uncover the benefits it can afford to your organization, please visit the US Secondary Address Data product page.